A monsoon evening, 2005
You could hear it before you could see it.
An example of the kind of memory Yestara makes. In the app, each one is written fresh for your year and your place.
For the years you grew up in
The years you grew up in, written back to you.
Pick a year and a kind of afternoon. Yestara writes the rest: how the light fell, what the street sounded like, the small things nobody thought to photograph.
Tap the prints
A monsoon eveningThe long holidaysA festival nightA school morningThe hour before dinnerA cold morningCricket in the roadA kitchen like that oneThe evening the power wentA long train journeyAn hour at the cyber caféThe bicycleA morning in the village
Pick a year. Pick an afternoon.
That is the whole question. Try it here — the app takes it from there, with the place you grew up and the language you heard at home.
The kind of afternoon
Three steps, then a long way back.
No photos to upload, no prompt to write, no feed to scroll.
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01 — once
Answer a few questions
The year you were born, where you grew up, the language you heard at home, the cartoon you rushed back for. Yestara calls it your Memory DNA.
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02 — whenever
Pick a kind of afternoon
A festival night. A long train journey. The evening the power went. The feeling, not the exact day.
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03 — for keeps
It is yours, without keeping it
Read it, look at it, share it, set it as your wallpaper. Every memory is kept to your account as it is made, and is there again on another phone.
Two studios. One every day.
Some memories want to be read. Some want to be looked at.
The story studio
Written the way you would tell it
A short piece of writing, a minute or two long — the sounds, the smells, the ordinary details of a time and a place.
The photo studio
A picture of how it looked
Warm, a little faded, in the light of that year. Made to sit on your home screen.
Today's memory
Every day.
One memory a day for everyone, free. The same one all day long.
Wallpaper
Set it, then keep looking
Any picture you make can become your home screen in a tap.
Share
Send it to whoever was there
The cousin, the classmate, the friend from the same street. Sharing is a send, not a feed.
Said plainly
Not your photographs. On purpose.
Every memory is written and illustrated by AI, from the year and the place you choose. It never claims to know what happened to you. It is a way of remembering how something felt — not a record of what happened.
- 01Stories are written by Anthropic's Claude. Pictures are made with Google's Gemini.
- 02They receive a year, a place and your choices. Never your name, never your email.
- 03Neither company uses what Yestara sends to train its models.
- 04Every memory can be reported from inside the app, and a person reads every report within a day.
- 05Every memory you make is saved to your account, and comes back on a new phone. Nobody reads them. The privacy policy is in plain English.
Two ways in. Neither is unlimited.
Real numbers, the same ones the app counts by. Start free, and join when five a month is not enough.
Free
₹0
No card, no trial clock.
- New memories5 a month
- Most in one day3
- Memories you can keepAll of them
- Today's memoryEvery day
Membership
₹400 a month
$4.99 a month in the United States.
- New memories40 a month
- Most in one day10
- Memories you can keepAll of them
- Today's memoryEvery day
One memory counts once, whether it is a story, a picture or both. A memory that could not be made is never counted. Unused ones do not carry over.
Billed by Google Play in your local currency, shown before you buy. Renews automatically until you cancel — any time, in Google Play under Subscriptions. The full terms.
Quiet by design.
An app about the past has no business shouting at you in the present.
Two notifications a week, at most
Off until you say yes. Always about a memory, never about the app.
No ads, no feed, no followers
Nothing to scroll and nobody watching. It is yours.
No streaks to keep
Come back tomorrow or next year. Nothing is lost either way.
Leave whenever you like
Delete your account from inside the app, or from the web.
Questions, answered.
Are these my real memories?
No, and Yestara will never pretend they are. It writes about an era and a place — what those evenings were like — and you bring your own memory to it.
Do I need to upload my photos?
No. Yestara never asks for your photographs. Everything starts from a few answers about the years you grew up in.
What does it cost?
Free gives you five new memories a month and today's memory every day. Membership gives you forty a month, up to ten in a day, and room to keep five hundred. In India that is ₹400 a month or ₹4,000 a year.
How do I cancel a membership?
In Google Play: tap your profile picture, then Payments and subscriptions, then Subscriptions. Cancel any time — everything you already made stays yours.
Is it on iPhone?
Not yet. Yestara is on Android today.
Why do I have to be 18?
The AI services that write and illustrate the memories require every user to be an adult, so Yestara does too.
What happens to my data?
Your account holds your email, your setup answers and the memories you keep, so a new phone picks up where you left off. No advertising, and nothing is sold. The privacy policy has every detail.
Something is wrong. Who do I tell?
Write to mallikarjuntrmalli@gmail.com. A person reads it.
Go back for an afternoon.
The long holidays are still there. So is the hour before dinner.
Get it on Google Play